Survey Restaurant

On the 22nd July 2009, an instant survey was carried out among 18 overseas postgraduate students and 7 people on the street outside London College of Communication in Elephant & Caste in London. The purpose of the survey was to discover the eating habits and the views of a good restaurant in their opinions.

The survey was conducted by means of a questionnaire given to students to complete. There were fifteen questions (with four exceptions, each involved a ticking items on a list). The first four questions concerned the demographic data. The next nine questions were asked in order to receive the behavioural data, the eating habit. And the last question was created to find the expectation of those who have a meal out of home.

The main findings were as follows. Almost all, only the demographic result were different amongst these two groups of respondent .People in the age of 21-30 were students who live in Elephant & Castle area. These respondents preferred to cook their own food and occasionally go to a restaurant three times a week and the age 31-40 worked around the same area as well. The first ranks of their favourite types of food were full-course Chinese, 80%, followed by a Tai and Italian. And the factors of a restaurant doing well were price and taste which is 100% of the respondents’ satisfaction, 80% was service and physical ambience a concern and the least concern was promotion. None of the respondents ate in a restaurant on their own. For the eating habits part, especially time, nearly 60 percent stared their breakfast from early 7.00a.m -9.00a.m and 40% of them didn’t usually have breakfast, their lunch started from 11:00a.m to 3.00p.m and the dinner started from 5.00p.m -9p.m.

It is difficult to reach to definite conclusion based upon such a small sample of respondents. However, some general comments can be made. None of them go to a restaurant alone. The three most favourite types of food are Chinese, Tai and Italian. Price and taste are the most concerned point of choosing a restaurant, followed by service physical ambience and promotion. Their eating times of each meal are typical yet breakfast is the only meal that is paid less attention.